AIVideosUGC
Finished product photoUse the final item so its shape and color stay clear.
Step 01
Upload the new product
A clean shot from your launch photos is enough, and the video builds the room around it.
Launch video template
AI Promo Video Maker for Your Next Product Launch
This AI promo video maker announces something new with a warm, styled clip. Start from a shot of the product, describe the room it belongs in, and get a short video for Facebook and Instagram. Clips run 6, 10, 15, or 30 seconds.
Drop your product photo hereJPG, PNG or WebP · any clear photo works
Size 9:16 · Stories & ReelsLength 15 secondsAlso try 1:1 · Feed
Make my launch video →See the cost before you start
Plans from $24.50 a month. You see the credit cost before every job, and if a job fails its credits go back to your balance.
Tip: Describe the time of day and the room, like "evening living room, warm light, lamp on a side table," so the product looks lived with rather than staged.
A launch video gives a new product a first reveal in the setting where it belongs. Keep the item visible as the light or camera introduces it, then add launch details after download.
How it works
Create a vertical product-launch video from one photo
Step 02
Choose the room and size
Describe the space and mood, then choose 9:16 or 1:1 and a 6-, 10-, or 15-second clip.
Step 03
Add the launch details
Type “New,” the release date, and any offer in Canva or Ads Manager, where you can review each detail before publishing.
Choose a scene
Choose a scene for a product-launch video
Pick a reveal that introduces the item before the date and price appear.
Where to use it
Use a product-launch video in Stories and on listings
Share a launch video in Stories and Reels
Keep the product centered in the vertical clip and add the launch date in your post editor.
Add a launch video to a product page
Place the clip beside the final product details so shoppers can see the item before launch.
Start with a clear photo
Start a product-launch video with a clear photo
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Your result
Choose a 9:16 product-launch video format
9:16 product-launch video9:16 video · 15 s · 60 credits
9:16 vertical launch reveal9:16 video · 15 s · 60 credits
After download
Add the launch date and price after download
Launch datePriceProduct link
These details are added in your editor after download.
- Add the launch date and price as editable text after download.
- Link the video to the product page where the item will be available.
More templates
More product-launch video templates
Choose another everyday scene, then add your product photo.
New smartwatch shown in a bright living room
Make a video like this →
Smartwatch shown ready for a morning run
Make a video like this →
Sea-glass kettle on a bright kitchen counter
Make a video like this →
Plain white candle jar with its matching lid
Make a video like this →Examples
Product launch video examples
Reveal moments and clean hero frames with room for your launch line.
Reveal and hero
Speaker revealed as a cloth slides off
Make a video like this →
New toaster on a counter with room for launch text
Make a video like this →
New backpack on a single wall hook
Make a video like this →FAQ
Questions about product-launch videos
Should I make a square or a vertical version?
Vertical 9:16 fills the screen in Stories and Reels, and square 1:1 sits neatly in the feed. You can make one of each. Every version is its own run, with the cost shown before it starts.
Can I make a promo before my product photos are ready?
You can start from a text description alone, but the product won't match your real one. For an ad, wait until you have a clear photo of the final item so shoppers see what they'll actually get.
What length should a launch promo use?
Use 6 seconds for a quick reveal, 10 or 15 seconds for a product action, and 30 seconds only where the public option is available. Choose 9:16 for vertical placements.
Keep reading
Guides and articles
Try Launch Promo with your product
Upload one product photo. See the cost before you start.