Black Friday

Black Friday Ad Creatives You Can Prepare Weeks Ahead

Plan a Black Friday creative set around featured products and placements, then add the price, code, and end date after download.

Drop your product photo hereJPG, PNG or WebP · any clear photo works

Photo Your product shotScene Soft pink backdropSize Square

Make a social ad photo →See the cost before you start

Plans from $24.50 a month. You see the credit cost before every job, and if a job fails its credits go back to your balance.

Robot vacuum on a dark wood floor under dramatic low light — Photo

Ceramic mug filling the frame on a pure white background — Photo

Muted olive technical running shoe with a dark sole on a round plinth under a focused spotlight. — Photo

Desk lamp just switched on in a dark room, a warm pool of light on the desk — Photo

Denim jacket on a hanger against a plain wall with open space on the left — Photo

Dark mesh running shoes on a vivid red studio backdrop with clear open space. — Photo

Make your Black Friday product photos and clips before prices are locked. Leave clear space beside the product, then drop in the discount, code, and end date once they are set.

Plan your campaign

When to prepare your Black Friday ads

Six to eight weeks out

Choose the products you'll feature, clean up their photos, and try early versions in your regular ads to see which visuals people stop for.

Three to four weeks out

Make the final clips and banners in each size, then put them into your campaign calendar ahead of launch.

The week of

Schedule everything, keep spare versions for Cyber Monday, and swap out anything that isn't getting clicks.

How it works

Make your Black Friday product photo before prices are set

Leather duffel filling more of the frame on a dark backdrop, with handles and stitching visible.

Drop your product photo hereJPG, PNG or WebP · any clear photo works

Step 01

Choose the featured product

Upload a clear photo of the item or bundle you plan to promote, with its shape and details visible.

Put this leather duffel on a light wood surface in bright natural light, with empty space above it for the sale price.

Template Sale product photoSize Square

Cost24 credits

Step 02

Describe the campaign scene

Choose a surface, the light, and which side of the frame stays empty for the sale price.

The same leather duffel larger in the frame on a light wood surface with brighter natural light.

Step 03

Download and add the deal

Type the price, code, and end date as text, so you can update them for Cyber Monday.

Choose a scene

Choose a product or gift bundle to feature

Pick the product or bundle you plan to discount; each scene leaves room for the price.

AllFeatured productsGift bundlesHome and techApparel

Wrapped blank kraft gift box with a plain ribbon beside a fireplace.

Wrapped gift by a fireplace

Tea gift set with a tin, an infuser and a cup

Tea set ready to gift

Compact rectangular graphite speaker with a narrow front grille on a warm kitchen shelf.

Compact rectangular speaker on a shelf

New toaster on a kitchen counter with open space at the side.

New toaster on a counter

Wool socks on the left with open space on the right.

Wool socks with offer space

Pastel floral dresses hang on wooden hangers before a bright window beside a leafy plant

Dresses ready for a sale

Skincare gift set arranged neatly on a pale tray with each plain bottle visible.

Skincare bundle on a tray

Compact kitchen knife set in a dark block on a pale counter, with the handles visible.

Knife set with offer space

Make a sale product photo →

Where to use it

Use one Black Friday photo from teaser to sale day

New bottle half lit, showing only its outline.

Tease the product before the sale starts

Tease the product before the sale, then add confirmed offer details on launch day.

Keep the ad and listing aligned

Shoppers who click a Black Friday ad should land on the product they just saw.

Start with a clear photo

Start with a clear product or bundle photo

Gaming monitor on a dark desk with open space at the side. — Monitor shape and stand stay sharp

Gaming monitor and stand softly blurred on a dark desk. — Screen and stand blur together

Espresso machine with a red rim light in a dark kitchen. — Whole coffee machine stays in frame

Espresso machine framed too tightly on a dark counter. — Machine edge is cropped from view

Your result

Square Black Friday photos for feeds and listings

Three-piece bath bundle on a bathroom counter.

Square featured-product photoSquare photo · 24 credits

Hard-shell suitcase with open space on the right.

Square sale campaign photoSquare photo · 24 credits

After download

Add the discount and end date after download

Stacked ceramic bowls on a counter with open space above them.

DiscountEnd date

These details are added in your editor after download.

Keep the price, code, and end date as editable text layers instead of baking them into the photo.
Match the discount wording to your store banner so shoppers see one clear offer everywhere.

Templates

Black Friday templates

Choose the product and placements for your Black Friday creative set.

Video

Small-batch hot sauce bottles lined up on a counter.

Creator Video Ad

Someone holding and showing your product

ElectronicsTikTokInstagram

Use this template →

Video

Handheld milk frother foaming milk in a glass cup.

Product Demo

Show it working, start to finish

Home & LivingYouTube ShortsShopify

Use this template →

Photo

Black gift boxes with ribbons stacked beside a laptop under dark lighting.

Sale Banner

Seasonal photo with room for your offer

Fashion & ClothingFacebookInstagram

Use this template →

Example clip

Folding e-bike checked over before the big deal

Video · 9:16

Make a video like this →

Example photo Black headset with a boom microphone sits on a desk beside a keyboard under blue light.

Gaming headset under dramatic dark lighting

Photo

Make a photo like this →

Example photo Air fryer on a sleek counter in moody evening light.

Air fryer on a sleek counter in moody light

Photo

Make a photo like this →

Example photo Cashmere scarf gift boxes stacked in shadow.

Cashmere scarf gift boxes stacked in shadow

Photo

Make a photo like this →

Examples

More Black Friday examples

Dark, dramatic product shots with space for a deal badge, plus a brighter take for Cyber Monday.

Deal week

Example photo Leather duffel side-lit on a dark backdrop with open space.

Leather duffel side-lit on a dark backdrop

Photo

Make a photo like this →

Example photo Gift set arranged piece by piece on a dark table.

Gift set arranged piece by piece on a dark table

Photo

Make a photo like this →

Example photo The same leather duffel in brighter light.

Same duffel in brighter light for Cyber Monday

Photo

Make a photo like this →

Tools

Tools that fit

Video AdsShort ads for TikTok, Reels and Shorts

Social Ad PhotosImages for Facebook and Instagram ads

Unboxing VideosThe first-look moment, no filming

FAQ

Questions about Black Friday ad creatives

How early should I make my Black Friday ads?

Several weeks ahead gives you time to try a few versions and finish the visuals before your discounts are set.

Can you add a countdown timer to my video?

No. Add the countdown in CapCut or with your ad platform's own tools, where you control the exact end time.

Do I need a separate video for each platform?

Usually a 9:16 version covers TikTok, Reels and Stories, and a 1:1 version covers the feeds. Each one is its own generation, with its credit cost shown up front.

Which Black Friday details should stay editable until the offer is final?

Keep the price, discount, code, and end date editable so you can update the wording after download without rebuilding the product scene.

Keep reading

Guides and articles

Make Black Friday content today

Plan each Black Friday scene, then add the confirmed price, code, and date.

Get started Browse templates